THE PEOPLE
The Mixer: Authors
A monthly newsletter made with the help of a real journalist.
Every dispatch, from all of them.
THE PEOPLE
A monthly newsletter made with the help of a real journalist.
Ernie Smith is the editor of The Mixer, a monthly newsletter covering hot topics in the event world that’s sponsored by EventMobi. A longtime follower of the world of associations and nonprofits, he was previously a senior editor at ASAE’s Associations Now. He has contributed to a wide variety of outlets over his two-decade-plus career, including Fast Company, Vice’s Motherboard, IEEE Spectrum, and his own long-running newsletter Tedium.
Every dispatch, from all of them.
Our Mission
At The Mixer, our goal is simple: to empower event professionals with the knowledge, inspiration, and tools they need to create meaningful experiences. Each month, we curate insights that spotlight emerging trends, innovative technologies, and creative approaches to engagement—always with a focus on helping you stay ahead in a rapidly evolving industry. Whether you’re running large-scale conferences, intimate meetings, or hybrid gatherings, our mission is to provide ideas that spark action and make every event more impactful.
Editorial Principles
We believe that great content should be practical, trustworthy, and inspiring. That’s why The Mixer is built on a commitment to editorial integrity—balancing thought leadership from industry experts with actionable strategies you can put into practice right away. We aim to cut through the noise by highlighting what truly matters to event professionals, while keeping our voice approachable and engaging. Every issue is crafted to inform without overwhelming, inspire without fluff, and deliver value you can rely on month after month.