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The Mixer
Ernie Smith
Ernie Smith

Ernie Smith is the editor of The Mixer, a monthly newsletter covering hot topics in the event world that’s sponsored by EventMobi. A longtime follower of the world of associations and nonprofits, he was previously a senior editor at ASAE’s Associations Now. He has contributed to a wide variety of outlets over his two-decade-plus career, including Fast Company, Vice’s Motherboard, IEEE Spectrum, and his own long-running newsletter Tedium.


🎲 Roll the dice on some event inspo

🎲 Roll the dice on some event inspo

Lessons on event design from Las Vegas ahead of IMEX America.

Oct 8, 2026

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4 min read

Let’s Capture Some Leads 🪤

Let’s Capture Some Leads 🪤

The case against vibe-coded lead capture.

Sep 3, 2026

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4 min read

Make your sponsorships take flight 💸

Make your sponsorships take flight 💸

Get smart about event sponsorships.

Aug 1, 2026

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4 min read

Attendees Lost In Sessions? 😕 Let’s Fix That.

Attendees Lost In Sessions? 😕 Let’s Fix That.

Make your event schedule easier to figure out.

Jul 5, 2026

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4 min read

Fewer People, Better Event? 🖐️

Fewer People, Better Event? 🖐️

The secret power of regional events.

Jun 1, 2026

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4 min read

😰 Worried about a worst-case scenario?

😰 Worried about a worst-case scenario?

What to do if your event gets disrupted.

Apr 30, 2026

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4 min read

Hate Spreadsheets? 🔌 Give Integrations A Try

Hate Spreadsheets? 🔌 Give Integrations A Try

Integrations are cooler than you think.

Mar 30, 2026

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4 min read

✨ Do you understand what you just vibe-coded? ✨

✨ Do you understand what you just vibe-coded? ✨

The limits of solving friction with AI.

Feb 28, 2026

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4 min read

Don’t let friction slow you down 🐢

Don’t let friction slow you down 🐢

Make the most of operational complexity.

Jan 30, 2026

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6 min read

In 2026, let’s put people first 👋

In 2026, let’s put people first 👋

2026’s big events trend? Human connection.

Dec 1, 2025

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6 min read

Make AI your event brainstorming buddy 🧠

Make AI your event brainstorming buddy 🧠

Can AI inspire your next big event idea?

Nov 1, 2025

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6 min read

🌱 Invest in sustainability, attract new attendees?

🌱 Invest in sustainability, attract new attendees?

The secrets to more sustainable events.

Oct 1, 2025

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6 min read

🌎 Ever Move Your Event Across Borders?

🌎 Ever Move Your Event Across Borders?

One society’s story of a cross-border event move.

Sep 5, 2025

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6 min read

🔄 Can you avoid the post-event membership churn?

🔄 Can you avoid the post-event membership churn?

Events are great for recruiting members, but can you keep ’em?

Aug 1, 2025

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6 min read

The event marketing landscape is changing. Are you?

The event marketing landscape is changing. Are you?

The decline of the link, and what it means for event signups.

Jul 1, 2025

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6 min read

Digging into attendee data? Handle with care

Digging into attendee data? Handle with care

The risks of a loosey-goosey data privacy approach (and how to fix it).

Jun 1, 2025

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6 min read

Hold on to your promotional pens... The Mixer’s back

Hold on to your promotional pens... The Mixer’s back

Why swag costs more, hybrid’s getting real again, and what Twitch has to do with it.

May 1, 2025

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5 min read

Let’s Mix Things Up. 🎉

Let’s Mix Things Up. 🎉

Issue 01 is live: let’s talk sponsorships (and goats). Fresh ideas, zero jargon. It’s Mixer time.

Apr 1, 2025

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4 min read

About The Mixer

Our Mission

At The Mixer, our goal is simple: to empower event professionals with the knowledge, inspiration, and tools they need to create meaningful experiences. Each month, we curate insights that spotlight emerging trends, innovative technologies, and creative approaches to engagement—always with a focus on helping you stay ahead in a rapidly evolving industry. Whether you’re running large-scale conferences, intimate meetings, or hybrid gatherings, our mission is to provide ideas that spark action and make every event more impactful.

Editorial Principles

We believe that great content should be practical, trustworthy, and inspiring. That’s why The Mixer is built on a commitment to editorial integrity—balancing thought leadership from industry experts with actionable strategies you can put into practice right away. We aim to cut through the noise by highlighting what truly matters to event professionals, while keeping our voice approachable and engaging. Every issue is crafted to inform without overwhelming, inspire without fluff, and deliver value you can rely on month after month.

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